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The power of plain language in presentations

Edie Lush is a communications trainer specialising in presentational and public speaking skills. Here she shows how to ditch the jargon and get to the point.

Tips, takeouts and things to try:

1

Not everyone in the room belongs to the same tribe. It’s very likely they won’t understand your buzzwords or acronyms, and won’t get much from your presentation.

2

There are parts of the brain that switch off when they’ve heard a word too many times. The language of management speak is so overused that it’s lost its meaning.

3

Jargon words actually take a lot longer to articulate than the original word. Why say leverage when you can say use?

If Einstein could do it…

Look at the last email you wrote. How can you rephrase that really wordy bit to make it easier to understand?

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